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Helping brands that do good, look good since 2014.
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Ahoy there!
Calum Goulding is an independent designer with ten years experience in branding, digital 
and motion design.
Somerset based motion and brand designer, crafting strategic brands for clients across industries. Over the past 10 years he has helped brands big and small develop their visual identities and discover their brand character. With every engagement, he aims to work closely with his clients as a creative partner to develop a brand they and their audience can love.
Experience
Senior Designer 

April 2024 – Present
Freelance
Senior Designer 

September 2020 – July 2024
Common Ground Communication
Digital/Motion Designer 

April 2020 – September 2020
Dirty Design
Mid-weight Designer
September 2018 – April 2020
CR Design
Creative Designer
July 2014 – September 2018
BWA Design
Skills
After Effects
Illustrator

InDesign

Photoshop

Premiere

Blender
Figma

Glyphs

Webflow
Teamwork
Collaboration
Organisation
Communication
Flexibility
Leadership
Capabilities
Innovation & Customer Insights

Customer Research

Journey Mapping
UX Research
Customer
Brand Identity & Development

Art Direction

Creative Direction
Editorial Design



Packaging

Photography Direction
Visual Identity
Guidelines
Brand Strategy

Brand Architecture

Brand Values

Brand Territories

Brand Personality

Naming

Positioning Strategy

Tone of Voice
Motion

Guidelines

Social media content

Explainer videos

Short-form Animations
Digital

Prototyping
Sitemapping
Stakeholder Workshops
Usability Testing
User Research
UX Design
UI Design
Wireframing
© 2025 Calum Goulding. All rights reserved